A leading London developer is keen to get to work on a Holborn office building which it believes will play a crucial role in the future of Midtown.
Land Securities is developing One New Street Square, a large new-build development which is to be constructed on a site off Fetter Lane. Occupying this key Holborn site, it will create more than 250,000 sq ft of office space in what will become a landmark building on New Street Square. Land Securities are describing it as “the final jewel in the crown”, completing the New Street Square retail site.
Designed by Robin Partington Architects, One New Street Square will stand up to sixteen storeys high, with glazed façade and rooftop terraces. On the Shoe Lane façade, the building will stand several storeys lower, in order to remain in keeping with the existing streetscape. It replaces the International Press Centre which formerly stood on the site.
The building is part of wider plans to develop the Midtown area of Central London, a process which Land Securities describes as “forg[ing] the future of Midtown.” The developer secured planning permission back in 2011 and expects construction to start in February 2014. It is now in the process of choosing a contractor, with Mace, Skanska and Robert McAlpine rumoured to be the three companies in the running.
While Midtown may not have a clearly defined identity like the City or the West End, it is nonetheless a key area within Central London, particularly as a business location. Versatility is the key to its appeal. It’s a diverse area, which offers everything from traditional properties in Bloomsbury, to large, modern space including the ongoing regeneration around King’s Cross (soon to be home to Google), St Pancras and Euston.
In particular, the Holborn area of Midtown has benefited from the arrival of several high-profile companies. The most notable of these is Amazon’s move to Sixty London. The etail giant is following in the footsteps of Play.com and LinkShare, both of which moved to Holborn last year. Skype too has taken space at Waterhouse Square in Holborn, proving the area’s appeal to tech companies outside the etail sector.
If Midtown continues to attract high-profile, fast growing companies like these, then the future for the area is looking promising, to say the least.
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Image by Sunil060902 via Wikimedia Commons.