Tech City might be home to Google, Cisco and a legion of smaller startups, but one leading tech firm has opted to launch its first London office away from Silicon Roundabout – in Mayfair.
InfoStretch, which provides mobile app development and certification services, has revealed that it is to open a new office in Hanover Square in Mayfair.
It’s the first European office for the company, which launched in 2004, and has since expanded to locations in Silicon Valley and Philadelphia in the US, and Ahmedabad and Pune in India. It was recently ranked among the 5,000 fastest growing private companies in North America for the fourth year running.
Establishing a European base was the natural next move for InfoStretch, which works with companies around the globe and numbers many Fortune 500 companies among its customer base.
So why Mayfair? It might traditionally be associated with private investment companies and hedge funds, but as one of London’s most established and highly sought-after business locations, Mayfair also has considerable prestige.
The quality of the office space on offer is also high and typically found in period buildings which make it ideal for companies who want to build a bit of that London heritage into their brand image.
Speaking about the choice of location for their European office, Rutesh Shah, President and CEO of InfoStretch spoke about the need for both a central location and close proximity to the company’s customer base: “Our customer base has been consistently growing in Europe and our new office right in the heart of London will definitely help to establish stronger roots with existing and new clients… Staying close to our customers will help us to understand their pain points and unique needs of the market.”
The new offices will accommodate sales, customer service, development and technical support staff, and will create a number of new jobs in the capital.
InfoStretch’s decision to locate away from Tech City isn’t likely to signal the end of Silicon Roundabout. However, it is a reflection of how diverse today’s growing tech industry is, and a reminder that there’ll always be a requirement for alternatives to Tech City – even among the tech community itself.
Browse a handpicked selection of offices to let in Mayfair including offices in Hanover Square, with LondonOffices.com.
(Image by Hassocks5489 via Wikimedia Commons.)