Sky News have announced plans to open a new studio in Central London.
The HD studio will be situated on the 13th floor of St Mary Axe – The Gherkin – and will allow reporters to be nearer to the key decision makers in the City. Sky News’ prime-time weeknight business show “Jeff Randal Live” will be broadcast from the new studio, which will also contain enough office space for 8 workers. The studio overlooks the heart of London and viewers will get panoramic views of Westminster, Tower 42, St Pauls Cathedral and Heron Tower.
The investment sets Sky News apart from its competitors because it is the only UK TV organisation which has a dedicated broadcasting base within the City. The new studio is ideally positioned close to many financial institutions and should provide easy access for studio guests.
“The City of London is at the heart of the UK economy, it’s where the banking crisis happened and it’s where the key players – from monetary policy makers to top executives and analysts – are based,” said Chris Birkett, Executive Editor for Sky News. ” The new studio will provide Sky News viewers with a visually stunning backdrop for business news, and with the launch of the HD channel in the spring, it will bring them even closer to the business stories that matter to them”.