Starting Up in London? Why It’s Still the Smart Choice for Ambitious Businesses

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Digital technology means that budding entrepreneurs have more freedom than ever before when it comes to choosing a base for their startup business. Before you settle on a location, we take a look at why the capital remains the smart choice for businesses who are serious about success.

Expanded networking opportunities

One of the advantages for any London-based business is the wealth of other businesses within the area.

Understandably enough, with so much choice on the doorstep – from management consulting to financial services and creative agencies – London-based businesses often tend not to look further afield. If you’re setting up a B2B company, that London office could make the difference between getting those big clients – or not even getting a look in.

Talent recruitment made easier

Digital startup Jeanography is one example of a tech company which has chosen to locate outside the capital. But while Jeanography HQ might be based in Leeds, their web developer still works in London.

Why? Probably because London still attracts the largest numbers of qualified, experienced professionals in most fields – offering employers an excellent talent pool. This is particularly the case for new media and tech industries, financial services, and many other specialist roles. For companies looking to recruit talented individuals in these areas, having a London base is a distinct advantage.

Increased media interest

Consider the example of Tech City: the Shoreditch startup scene has gained serious media coverage over the last few years. Not a week goes by without one of the major newspapers running an article about it, while social media platforms such as Twitter are equally abuzz.

Tech and startup hubs outside London simply don’t attract this level of interest. Proximity to the UK’s main media scene and a base in one of the most famous cities in the world both help to create increased media opportunities for businesses within the capital.

Meanwhile, businesses based outside the capital can expect to work much harder to win the same level of media attention.

Strong Government support

London is still the major driving force when it comes to the UK economy – which is why the Government is keen to do all that it can to ensure that its business districts continue to thrive.

The recent relaxation of office-to-residential conversion rules are a case in point. Many business districts within Central London including the City, Tech City, Southwark, Westminster, Camden and Kensington & Chelsea secured exemptions to the ruling, which would have made it much easier for developers to turn office space into residential properties.

By contrast, outside the capital Manchester was the only major city to receive any form of protection from the new rules.

It’s still affordable

While many budding entrepreneurs like the idea of starting up in the capital, many also have the same concern: price. So it’s important to point out that affordable office space is available in London – if you know where to look.

Compared with traditional business locations such as Mayfair and Soho, Tech City offers dedicated startup space to rent for half or even a third of the price. Other locations such as London Bridge and the Docklands offer still more affordable office space options, typically just a short commute into the heart of Central London.

There’s also the option to take co-working space until you’re ready for a dedicated office space of your own.

Whatever your chosen location, there is always the chance to negotiate. You could try this yourself, but there are office space experts out there who are able to negotiate on your behalf to get the best terms possible for the space. Start your search by speaking to one of them. offers a free office search service to help businesses of all shapes and sizes find their perfect space. Call us today to start your search.

Author: Alec Ryan | | 0 Comments

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