US media company and Twitter partner Mass Relevance has launched in the UK, with an office at the heart of London’s Soho.
The company, which describes its core product as a “social experience platform”, helps brands, media and agencies build social experiences into their marketing campaigns.
Since launching in 2010, Mass Relevance has been on a rapid expansion drive. In 2011, it became the first company to secure Twitter Certified Partner Status. Today, it works with Facebook, Google+ and Klout as an official partner, and numbers global brands including Microsoft, MTV and Pepsi among its clients.
For the launch of its UK HQ, the company opted for a Soho office base, directly on Oxford Street; a smart choice for a company which monitors and displays audience interaction via social media. The new Soho office will place it within close proximity of a variety of high-profile media companies which have long been attracted to this area of the city.
And while Mass Relevance has secured the ideal location with its Soho office, that space will need to be capable of growth too: the company, which had eighty employees as of March 2013, expects to double its workforce by the end of the year.
No doubt, it expects its new London office will play an important role in stimulating further business growth. As Sam Decker, CEO and co-founder of Mass Relevance says, “We are delighted to officially launch Mass Relevance in the UK, as we see great opportunity for our platform to help sports organizations, entertainment providers, media companies, retailers, brands and many others better connect with savvy UK consumers.”
He continues: “Our growing London-based team is already working with UK clients to maximize their digital marketing budgets, particularly as they put more resources towards social TV, social content, and other evolving marketing strategies.”
And while areas like the South Bank have been gaining increasing attention from digital and media organisations, with high-profile tenants like Mass Relevance heading to Soho, it looks like the area is set to maintain its media community status for some time to come.
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