Local Insight & Information
Similarly to many places in London today, this once run down area has been taken over by the creative and artistic types, bringing plenty of culture, individualism and development to the area, making it the desired location for office space as well as leisure activities that it is today. From rare finds on the shopping high streets to the wonderful architecture that dates from Georgian times to the modern day, there is plenty to admire in and around Fitzrovia. Trendy vibes spill out of the area from the numerous businesses that have chosen to reside in the area, coffee shops and unique restaurants are on every corner and the atmosphere is always vibrant and upbeat in these streets.
Streets such as Tottenham Court Road and Great Portland Street have many interesting and unique stores where you can find the best in products for the home as well as some special treats in the world of food and drink. Tottenham Court Road is the best place in London to find home furnishings and electronics. Heals has been trading beautifully designed furniture since 1800 and keeping constantly in line with the times, today sells modern decorations and hyper-modern kitchenware, maintaining its long standing reputation as one of the most popular stores of its kind in the city.
Habitat is another store which has been setting the standard in interior décor for decades; their emphasis however is on simplicity, functionality, beauty and affordability. Back in the 60s this store was the only place to shop for an on trend and beautifully styled home. The idea has since developed with many other chains selling the same ethos however, the furniture in Habitat is guaranteed quality with many people still believing the original is the best.
Great Portland Street’s unique gems include stores such as Choconut selling personalised chocolates, nuts and quality coffees. The dual chocolate fountains which sit in the window entice customers in off the street and once they’re in it is hard to resist the delectable bonbons, chocolate bars, truffles and bespoke, handmade chocolate in which the stores specialises. If the sweet things aren’t really your style then Nicolas’ may be more to your taste; London’s smartest chain of wine sellers also resides on this street offering a large selection of wines from around the world.
More on Location
Now that your taste buds are tingling it may be worth mentioning some of the amazing restaurants that can be found in wonderful Fitzrovia from the fun and creative to the exquisite fine dining destinations. Pied a Terre in a Michelin star restaurant which offers the highest quality seasonal ingredients within its gourmet dishes; Deer, Monkfish and Yorkshire Grouse are amongst some of the spectacular options on the menu here.
On the other hand there are places such as Yalla Yalla, a Lebanese and Middle Eastern restaurant with creative and arty décor with rustic wooden fittings topping off the look. This is the ideal place for both large parties and celebrations or just a meal with friends on a Friday evening. Regent’s Place Plaza is also a popular modern development where people meet, eat and drink as well as enjoy the free entertainment which the plaza provides. The 13 acre site puts on film screenings and public art displays throughout the year, creating a welcoming, community environment for everybody to enjoy.
Key Transport Links
Having rapidly developed within recent times and attracting more and more businesses and tourists, transport within the location has had to keep up with the demand. Goodge Street Tube Station is only a two minute walk from the centre of Fitzrovia as well as Warren Street and Euston Square being only five minutes from the area. Great Portland Street, Tottenham Court Road, Regent’s Park and mainline station Euston are all also only a 10 minute walk from the heart of Fitzrovia providing many links throughout the wider city and the country as a whole.