Independent financial advice firm True Potential has announced plans to open an office in Central London in Q4 2010.
The new office space in Victoria will provide a cohesive location for staff within the firm as well as any of their clients.
The firm, with a base in Newcastle, has a database of 600 firms and 3,900 registered individuals as clients, has a 15% of the UK IFA market. It has also recently launched a significant update to its iPad and iPhone compatible software, namely True Potential 2.2.
True Potential recently met with Financial Services Authority executives to organise new methods of speeding up the application process. The firm has overseen applications for 90 firms this year but 197 remain pending.
Senior partner at True Potential, Daniel Harrison, said, “We need to speed up an application process that used to take six weeks but now takes six months. It is the sheer quantity of applications the FSA is handling.”
He added, “As we continue our rapid growth it is important that we have an office in the South East and London is one of the key places to be for many reasons. The new office will provide a cost-free space where IFAs can meet their clients for meetings and seminars.”