What’s in a name? Quite a lot, if the buzz surrounding the re-branding of these City of London serviced offices is anything to go by.
Last week, global cloud software company Salesforce took London by surprise with the announcement that Heron Tower has been renamed in its honour.
In full, Heron Tower will be “Salesforce Tower London”; a title which came into immediate effect when it was revealed last Thursday. The name change is part of a re-branding to mark Salesforce becoming the largest tenant within the towering City of London serviced offices after it signed for an additional 50,000 sq ft of space. The company now occupies floors 26-31 of the skyscraper.
The reaction to the name change so far has been equal parts admiration and bemusement.
CityAM wasn’t amused, penning its piece on the name change under the title “London’s Heron Tower just got a really boring new name. Thank you, Salesforce.”
However, the following day, the website’s editor, Allister Heath, took a different view, highlighting the significance of the change as a move which “represents a milestone in London’s and the City’s diversification into the tech business.” He also described it as a further sign that the UK tech cluster has come of age.
Opinion was similarly divided across social media, with Twitter users describing it as everything from a sign that Salesforce is taking the UK market seriously, to the less impressed expressing reservations about the catchiness and cultural appeal regarding such iconic City of London serviced offices.
There was also the inevitable speculation about which tech firm could be next to brand their City of London serviced offices, becoming a famous London landmark.
According to Salesforce COO George Hu, the building’s re-brand is part of an endeavour to signal the seriousness of the company’s commitment to the UK.
Judging by the buzz across social media in the twenty-four hours following Hu’s announcement, the re-branding of Heron Tower has certainly helped to raise the company’s UK profile.
Of course, it remains to be seen whether the new name will stick. As several commentators have already pointed out, Londoners tend to have a habit of choosing their own names for landmark buildings containing City of London serviced offices– whether that be the unflattering “Stump” or the affectionately chosen “Gherkin”.
Will we take Salesforce Tower to our hearts in the same way. Let us know your opinion on the name change in the comments below?
Londonoffices.com are specialists in London office space, providing a free, personal service for companies seeking a London based home for their business. If you are interested in City of London serviced offices or any of the offices in our portfolio call us on +44 (0) 203 826 8139