Developer to “Forge the Future of Midtown” with London Office Building
A leading London developer is keen to get to work on a Holborn based London office building. It believes the structure will play a crucial role in the future of Midtown.
New London Office Building Development
Land Securities is developing One New Street Square, a new-build development set for construction on a site off Fetter Lane. Occupying this key Holborn site, it will create more than 250,000 sq. ft. of office space in what will become a landmark London office building on New Street Square. Land Securities are describing it as “the final jewel in the crown”, completing the New Street Square retail site.
Designed by Robin Partington Architects, One New Street Square will stand up to sixteen storeys high with glazed façade and rooftop terraces. On the Shoe Lane façade, the building will stand several storeys lower in order to remain in keeping with the existing streetscape. It replaces the International Press Centre which formerly stood on the site.
This London office building is part of wider plans to develop the Midtown area of Central London; a process which Land Securities describes as “forg[ing] the future of Midtown“. The developer secured planning permission back in 2011 and expects construction to start in February 2014. It is now in the process of choosing a contractor with Mace, Skanska and Robert McAlpine rumoured to be the three companies in the running.
Midtown as a Business Location
While Midtown may not have a clearly defined identity like the City or the West End, it is nonetheless a key area within Central London, particularly regarding London office buildings. Versatility is the key to its appeal. It’s a diverse area which offers everything from traditional properties in Bloomsbury, to large, modern space. Such modern buildings include the ongoing regeneration around King’s Cross (soon to be home to Google), St Pancras and Euston.
In particular, the Holborn area of Midtown has benefited from the arrival of several high-profile companies. The most notable of these is Amazon’s move to Sixty London. The e-tail giant is following in the footsteps of Play.com and LinkShare, both of who moved to Holborn last year. Skype too has taken space at Waterhouse Square in Holborn, proving the area’s appeal to tech companies outside the e-tail sector.
If Midtown continues to attract high-profile, fast growing companies like these, the future for the area is looking promising to say the least.
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Image by Sunil060902 via Wikimedia Commons.